The Economist Comes to the App Store – New apps bring the pages of The Economist to iPad, iPhone and iPod touch

LONDON, UK – November 19th 2010 – The Economist Group today announced the global launch of its flagship title, The Economist, on two new apps – The Economist for iPhone and The Economist for iPad – available now on the App Store. The free apps include a weekly sample of must-read articles chosen by the editor. The full issue of The Economist is available through In App Purchase each week beginning Thursday evenings (9:00pm GMT/4:00pm EST).

Digital and print subscribers can receive full and unrestricted access to The Economist on iPad, iPhone and iPod touch as well as The Economist online by simply using their print or online subscription credentials.

Once downloaded, each issue of The Economist is stored on the user’s device, making it possible to read the newspaper in full without an internet connection. Each issue also features the full audio edition, with all articles read by professional newscasters.

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The Economist App

John Micklethwait, editor-in-chief of The Economist, said: “We have reformatted the newspaper to make the most of iPad, iPhone and iPod touch while retaining the familiar feel of The Economist, with all the articles, charts, maps and images from each week’s print edition. And we have integrated our audio edition, read by professional newscasters, for easy switching between reading and listening. We have put a lot of work into making sure that these new versions of The Economist are not just easy to use, but also make our readers feel at home.”

Oscar Grut, managing director, digital editions said: “We have a growing print circulation of 1.5m. We expect to reach similar numbers with our digital offerings in a relatively short period of time. iPads and iPhones are perfect for reading and listening to The Economist, and we see a great future for our ever-growing readership in all media. We have created elegant apps that capture the reading experience our readers enjoy so much in print, free from distractions. Our apps are also a great way for new readers to sample The Economist, with a number of free articles each week selected by the editor. We hope many of those new readers will go on to subscribe to the full weekly edition.

The Economist App for iPhone and The Economist App for iPad are available for free from the App Store on iPad, iPhone and iPod touch, or at http://www.itunes.com/appstore. Single issues can be purchased for $5.99 /£3.49 /€4.99 each week through In App Purchase. Subscription prices can be found at www.economist.com/subscriptions.

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The Economist App

The apps were built for The Economist by AgaveApps (iPhone) and TigerSpike (iPad).

-ENDS-

The apps were built for The Economist by Agave (iPhone) and TigerSpike (iPad).This press release has been sent by Speed on behalf of The Economist brand The Economist Group. For further information, please contact ukpressoffice@economist.com, or call:

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The Economist App

Nick Bishop – 020 7842 3210

Becca Daniel – 020 7842 3267

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About The Economist Group
The publications and services delivered under The Economist brand are The Economist magazine, The Economist online, Economist Intelligence Unit, Economist Conferences, The World In and Intelligent Life. The Group’s other brands include: CQ-Roll Call Group and European Voice (aimed at decision-makers on Capitol Hill and Brussels respectively) and EuroFinance, a cash and treasury management event business. The Economist Group is privately owned.

http://www.economistgroup.com/

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